Advertising through time has become more innovative. Technology has made ads more available to many people with the use of TV ads, radio, and the internet. All these methods produce positive results but they often cost more and can be quite heavy to small businesses. Vehicle wraps however is a unique way of promoting your products by using vehicles as mobile billboards. It is quite easy, custom-car-wraps.com lets you design a car wrap on line, make a choice out of a bunch of wrap shops in your area, have it printed and laminated on any type of car. This method is becoming more popular these days because it is less expensive than any other forms of advertising.
The design of your mobile billboard should be attractive in order to be noticed by people. Through the design your car wrap on line with custom-car-wraps.com you have to determine what type of vehicle you would want to use so you can create a design that would fit the shape of the car, truck or trailer. The design can either be fully covered or partial depending on your preference. Choose from a list of wrap shops in your area and ask for bids based on what you have designed. Once you have the best bid, ask the wrap shop to assign it over to an artist so it can be enhanced graphically and per the contours of your exact vehicle. During your design of the car wrap on-line, make sure to use bold and brilliant colors so you will stand out among many vehicles moving around. Use simple fonts as much as possible so your logo can easily be understood even with a slight glance. Remember that the vehicle will be moving most of the time so make sure it is clear, attractive and luminous so it can also be seen at night.
This ad for AST (Advanced Security Technologies) on a windowed van can be easily seen from a distance and it looks classy and interesting from the street. A great combination of good design and creative positioning. Another example from is from the UK, this wrap for a printing company is loud enough to get a lot of attention but understated and elegant enough to convert viewers into customers. This design is stark contrast to the huge-text, in-you-face, explosion-and-fire designs of most commercial wraps on the road. No one has ever been annoyed into becoming a customer.
Good design in vehicle wraps is surprisingly hard to find. A clever, well-designed vehicle wrap is an easy and immediate way to set your ad campaign miles ahead of everything else out there.
All advertising must be either entertaining or informative. Anything else will be immediately forgotten at best, and at worse will hurt your brand. With mobile and outdoor media like vehicle wraps, there’s usually not enough time to inform so you have to entertain. If you can get drivers laughing and pointing, they’ll talk about it for days and become evangelists for your brand as well as new customers. An easy way to be entertaining is to put advertising unexpected places. In this economy, almost everyone is ready to cut a deal. If you have an idea to put an ad in an unusual spot, don’t be afraid to so some digging and find someone who can say yes. You may even end up saving a lot of money. Here are a couple more examples:
Think outside of cars and buses
Everyone’s seen mobile ads on the side of a bus, but trains are a relatively untapped medium for ad placement. They also offer some interesting creative opportunities that buses so not offer. Imagine the entire army of Verizon’s support engineers as a part of their “we never stop working for you” campaign or a giant shark eating up the track for a zoo promotion. . Here are a few more creative ideas, some of these from Japan.