Vinyl Wraps for Boats

Vinyl Wraps for Boats

So, we know about wrapping your car, now the same technology is being used to customize your boat as well. It doesn’t matter if you simply want a great design, change the color, wish to use your boat as an advertising tool or as in my case; get rid of the faded colors on the side of the boat.  The process of custom boat graphics is easier than you might imagine. The first step has you working with a design team to figure out exactly what you wish to accomplish with your boat. If you have a new business and wish to do a little advertising while out on the water then your business logo can easily be designed to fit your boat. If you want colors or images, just convey your thoughts to create the custom boat graphic you desire.

side wrap on boat hull

Side Wrap on Boat Hull









Cost Effective and Endless Possibilities

Once you decide on what type of graphic you want the design is then printed and installed within days. Why waste money on having professional artists or painters come in and try to accomplish such a job that will take them days, weeks, or even months to complete. And they are removable, boat wraps have been applied on Bass Pro fishing boats for years and they change them often to reflect a tournament, display the current sponsor or advertise for a sponsor. If your boat already has existing detailing or lettering, it is best to have this professionally removed by the installer, boat wraps are exposed to harsh conditions both in salt water as well as fresh water.

Great Looking Boat

Be “Outstanding” on the water






Choose your wrap shop on

Once you’re ready and have made your plan, go to custom-car-wraps and find a wrap shop in your area. Most of the shops listed will be able to help you or at least refer you to a local expert for boat wraps. They will know how to professionally design, print and install your new look for your boat. Specific vinyl will need to be used and all major manufacturers (3M, Avery, Oracal, etc.) have marine grade vinyl and laminates available. Go ahead, it’s quick, easy, fun and affordable!

Full Boat Wrap

Custom Design for Your Wake-Board Boat


SEMA Vehicle Wrap News

SEMA Vehicle Wrap News from Las Vegas

SEMA is the world’s largest automotive specialty-equipment trade show. The automotive industry comes to SEMA to see new trends and the most tricked-out cars on earth.  Various initiatives in the vehicle wrap were announced and some major companies in the car, truck and overall vehicle wrap industries showed off some of awesome samples of unique wrap applications.

Avery Dennison, Epson and SkinzWraps

Avery Dennison, Epson and SkinzWraps teamed up to wrap a million-dollar Bugatti Veyron, the world’s fastest street-legal car, in a look as powerful as the car itself. The first-ever wrap of a Veyron was presented it at the Epson booth at SEMA in Las Vegas last month. The car and the wrap attracted a lot of attention at one of the largest conventions in the United States.

The Super Sport Veyron was wrapped with Avery Dennison’s best-in-class vehicle wrap material, MPI 1005 Supercast Easy Apply RS, which was printed on an Epson Stylus Pro GS6000 printer. SkinzWraps designed the graphics and installed the material on the car.

Many car enthusiasts, restylers and customizers are using digital graphics and wraps to reflect their individual style. The beauty of a car wrap is that, if the customer gets tired of the wrap or graphic design, it can easily be removed and the paint on the car will look the same as the day the wrap was installed.

“Wrapping the Veyron, with its complex curves, showcases the conformability and printability of our newest product for vehicle wraps, Avery MPI 1005 Supercast Easy Apply RS,” said Todd Hain, Marketing Communications Manager for the Avery Dennison Graphics & Reflective Products Division.

The Bugatti Wrapped at SEMA












Velvet Car Wraps

Velvet Cars / Floc1, Inc. announced the availability of velvet car wraps. They teamed up with the guys at Wrap Experts at the Sema show with a velvet wrapped Fisker Karma. They were awarded the 2012 SEMA Global Media Awards Winner for the innovative application of this unique wrap products. Actually, according to Robby from Wrap Experts, “we are so honored to have been recognized with 4 SEMA international media awards”

According to Frank Fuzzy, President of Velvet-Cars, the velvet wrap is designed to attract the eye and protect your vehicle. Velvet Elite Wrap 9100 brings a totally new visual and tactile experience to the automotive industry. It is your escape from boring, conventional standard paint or very expensive custom paints. Your vehicle becomes an emotional factor… it is beautiful, unique and suddenly so different to drive. Our new product offers one of the nicest customization options possible in the world. Our films are removable, they do not damage your vehicle, and, on the contrary, they were designed to protect its exterior.

Velvet Wrapped Fisker Karma





Some Great Advertising through Vehicle Wraps!

On a recent business trip, we came across some great wraps on larger vehicles, the tour bus in Manhattan’s Soho district and the Mercedes Sprinter on the streets of San Francisco. These wraps work!









5 Reasons to Wrap your Vehicle Instead of Painting

Earlier this year, TKO Graphix wrapped a Toyota Hybrid for Indy School on Wheels. The vehicle was a raffle prize, which was driven to events and publicly displayed for several months. There was ample opportunity for the finish to be damaged, but when the winner took possession of the vehicle, they had a brand new bright and shiny prize. When the wrap — promoting School on Wheels — was removed, the vehicle’s unblemished finish remained intact.

Why Wrap, not Paint?

Cost – If we eliminate discount paint jobs, which often reduce pricing by eliminating proper preparation, wraps or decals may be more cost effective. In this article, painting a car may range from under $1000 to $8000. Decaling or wrapping a car can run $500 to $3000+.

Resale Value – Protecting the manufacturer’s original finish maintains the resale value of the vehicle, and the saleability of basic colors is much higher than exotic colors. Do you love bright chrome yellow? Does your company use pink vehicles? Vivid colors may limit potential buyers in the resale market. Buy a white vehicle, wrap it to your heart’s desire, and have a white vehicle, again, when it’s time to resell. As Listverse explains—

“Ever drive’ down the road and notice most of the cars you see are colored in four colors (mostly black, white, silver, or gray)? Part of the reason why is resale value — people who want to resell their car later know they are far more likely to find a buyer if the car is one of these common colors.”

Options — Tired of the bright chrome yellow? Remove the wrap and re-wrap it. Let’s try a matte black finish, or maybe camouflage?

Time — Especially if you have a complicated multi-vector design — a wrap can be done in days; paint may take much longer.

Coverage — Using paint limits vehicle advertising to the painted surfaces. By incorporating window film in a wrap, the entire surface of the vehicle may be used for promotion.

Vehicle graphics don’t replace the need for paint, and aren’t always the best option. However, vehicle graphics should be considered. Research the options and make the best decision based on use and needs. Before painting a vehicle, compare vehicle graphics to painting – you may be pleasantly surprised. We’d be happy to share ideas.

What are the best vehicles to wrap?

The good news is that whatever kind of vehicle you wrap, it’s going to stand out. Period. Whether you’re in a Honda Civic or a custom Lotus, if it’s wrapped, you’ll definitely get extra attention. The best vehicle for you will depend on the needs of your individual business. Still, we love sharing our knowledge, so we broke down some of our favorite kinds of vehicles into a few categories to keep in mind when you’re shopping for your next wrap…..

Wild and weird

Chevy HHR, Toyota Scion, Honda Element. There’s definitely been a trend in square vehicles in recent years. Whether you love the angular look or you’re not a fan of the boxy shapes, you can’t deny that the unusual shapes of these cars stand out . Everyone has an opinion! In addition to being a little unusual, the broad sides of these vehicles give them a somewhat unique place in the world of vehicle wraps. You gain the fuel efficiency and maneuverability of a smaller car, but the broad canvas size of a mobile billboard! Definitely a win-win situation. Because they tend to have less curves than other vehicles, it becomes very easy to use the wide spaces for big, colorful graphics.

Curvy and Cute

Mini, VW Bug, PT Cruiser and of course the Fiat 500 and Smart Car. These rounded vehicles may be a little trickier when it comes to the wrap installation, but they pack a powerful marketing punch when they hit the road. Turning one of these cute cars into a vehicle wrap is a great way to harness their already potent attention grabbing powers. These are cars that either stand out for their coolness or because of some game associated with them. For example, remember all of those backseat games of “punch bug” (or according to my little cousin, its newer incarnation “PT cruiser bruiser”)? These car wraps look especially great when they’re wrapped in a full pattern. “Punch bug yellow!” how boring; try “punch bug leopard print!”

Big, Bold and Brawny

Sprinter vans, Ford F250, Hummers. Enough fooling around with those silly little vehicles, you’re in the market for something BIG. Sure trucks and vans are fairly common, but when you wrap an automotive giant like a truck with a full size crew cabin or an enormous Sprinter van your sheer size will definitely get you noticed. These vehicles offer the most space for larger than life graphics for your vehicle advertisement. One enterprising client told us that he’s planning on having his truck lifted to make it stand out even more!



A Few Tips for Great Vehicle Advertising

Good Design is Key!

This ad for AST (Advanced Security Technologies) on a windowed van can be easily seen from a distance and it looks classy and interesting from the street.  A great combination of good design and creative positioning. Another example from is from the UK, this wrap for a printing company is loud enough to get a lot of attention but understated and elegant enough to convert viewers into customers. This design is stark contrast to the huge-text, in-you-face, explosion-and-fire designs of most commercial wraps on the road. No one has ever been annoyed into becoming a customer.

Good design in vehicle wraps is surprisingly hard to find. A clever, well-designed vehicle wrap is an easy and immediate way to set your ad campaign miles ahead of everything else out there.

Be entertaining!

All advertising must be either entertaining or informative. Anything else will be immediately forgotten at best, and at worse will hurt your brand. With mobile and outdoor media like vehicle wraps, there’s usually not enough time to inform so you have to entertain. If you can get drivers laughing and pointing, they’ll talk about it for days and become evangelists for your brand as well as new customers. An easy way to be entertaining is to put advertising unexpected places. In this economy, almost everyone is ready to cut a deal. If you have an idea to put an ad in an unusual spot, don’t be afraid to so some digging and find someone who can say yes. You may even end up saving a lot of money. Here are a couple more examples:


Think outside of cars and buses

Everyone’s seen mobile ads on the side of a bus, but trains are a relatively untapped medium for ad placement.  They also offer some interesting creative opportunities that buses so not offer.  Imagine the entire army of Verizon’s support engineers as a part of their “we never stop working for you” campaign or a giant shark eating up the track for a zoo promotion. .  Here are a few more creative ideas, some of these from Japan.




Most Relevant Vehicle Wrap Answers!

Get This:

Consider these statistics compiled by the Outdoor Advertising Association of America:

    • More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
    • One vehicle wrap can generate between 30,000 – 70,000 impressions daily.
    • Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.
    • 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.

What is a vehicle wrap?

Car wraps can take many shapes, colors and sizes. A full wrap covers the entire surface of the car or vehicle. A partial wrap covers only a specific portion of the vehicle and uses the vehicle’s paint scheme as the backdrop for the full design. Vehicle wraps are done with vinyl materials (think of it as a large decal) that conform to the shape of your vehicle. They can be done in solid colors as “paint replacement” or can have digitally printed designs on the vinyl to really make your vehicle stand out.

How effective are vehicle wraps as advertising

A quick comparison in typical advertising mediums suggests the following:

    • Radio attracts 900,000 listeners in six weeks with 10 to 12 30-second spots.
    • Value Pak mailings offers a reach of 600,000 with 100,000 addresses per drop and your client is just one of many advertisers included in the packet.
    • Direct mail reaches 20,000 names with one post card mailer.
    • Seven city buses get 600,000 impressions in two months.
    • Billboards receive 700,000 impressions in one month.
    • An ad in the yellow pages can cost up to $15,000 per year—with your competitors listed right there next to your ad.
    • The same is true for pay-per-click advertising—at an even higher cost per month.
    • Car or vehicle wraps have the potential to garner thousands of impressions each day, they last up to three years and cost, on average, between $2,500 and $4,500 for a standard vehicle.

Does it affect the paint on my car?

Car wraps material vinyls are formulated with removable adhesive that does not harm your car’s paint. In fact, many people find that by wrapping their vehicle, it can possibly assist in keeping a higher resale value for the vehicle due to the protective benefits of the wrap.

How long does a vehicle wrap last?

Car Wraps installed with vinyls from major manufacturers such as 3M, Oracal, Avery, etc. are guaranteed not to fade, crack, or peel for up to 3-5 years in most locations. Your Custom Car Wrap selected specialist will be happy to explain the warranty program prior to purchasing your wrap.

Does it matter what color my car is?

No, a car wrap is not translucent; you cannot see through it.

It looks like there are graphics on the windows, will I still be able to see through the windows?

Yes the window graphics are printed on a perforated vinyl that allows you to see through the rear and side rear windows.

Can you wrap the front side windows?

No, state laws prohibit the use of wraps on driver and passenger side windows, as well as the windshield.

Can you wrap the roof?

On most automobiles the roof is included. Generally roofs are not wrapped (vans, trucks or SUVs), unless it is requested by the customer.

Can you wrap a fiberglass or chrome bumper?

A painted plastic bumper can be wrapped without any problems. In the case of fiber-glass or chrome bumpers, application of vinyl on these areas are not recommended or guaranteed to adhere for the duration of the life of the wrap.

Can you wrap my hubcaps or rims?

No, wheels are in general not wrapped, although newer wrap materials such as 3M Dinoc in such patterns as carbon fiber or matte silver are sometimes used to wrap specialty rims.

Can you wrap trailers, trucks, vans & SUVs or even boats?

Absolutely! If it rolls or floats, you can wrap it!

What if I plan to change my company logo or phone number in the future

Not a problem. Most wrap providers can print and install graphic overlays, so that information may be removed or replaced if you need to change or update your car wrap.

Some Facts About Vehicle Wraps

Car wraps market your business 24/7. According to a recent national transportation association report, a car wrap can easily be seen by as many as 50,000 people each and every day. Over the life of the car wrap, the cost per impression in relation to the original cost of the wrap simply cannot be bested by any other form of advertising media.

Does the wrap damage the paint job?

No, the vinyl used these days will come off just fine, even after a couple of years and will actually protect your factory paint job. UV rays will fade your paint but your vinyl wrap will protect your paint from fading. Take caution, however, if you’ve had a custom paint job or a back-yard, brother-in-law touch-up because the adhesive that holds the vinyl will tend to grab that paint and pull it off in spots. Factory paint will actualy benefit from the wrap vinyl in that your vehicle’s resale value will be higher since your paint will remain bright and sharp!

What about my design?

Many industry leading wrap shops use templated artwork, making simple modifications in order to move the production process out of the design phase as quickly as possible. You can have any design you want as long as it’s one of those templates with only very minor modifications allowed. Doing so helps them keep their costs down and make more money. All businesses should have an eye, both eyes, on maximizing their bottom line, just recognize that it may come at the expense of creative options when it comes to getting what you want. That’s what makes it so effective to use Custom Car Wraps, you decide what you want the wrap to look like and the shop(s) you choose from the list in your area will have to work out the details with you and be competitive in price.

Before you sign anything, look at what some competitors have to offer. A designer’s overal portfolio will give you a really good preview of how good these guys are. One of the “bad wraps” the designer world has working against it is the fact that they are known to promise what you’ve asked for, but design what they really like. Most wrap shops are reputable but if you talk to a few of the shop’s past clientele, that’ll go a long way towards helping you make a right decision. Your vision of what it should be, you provided them with the overall design you want, it is their job to make it work on your vehicle.

Is the vinyl really that good?

Yes, it is. A wide variety of everyday vinyls have been developed for car wraps, in the past twenty years. There is variety of specialty vinyls available for different types of vehicles, applications and surfaces. There was a time when “3M” was King because of their quality and they deserved it. Vinyl competitors such as Oracal, Avery and some others have managed to match or beat 3M quality in many instances. Now they’re King because of 15 years of good marketing and branding. Car wrap prospects know the 3M name from years of good marketing and assume that it must be good. The market is now offering equivalent or even better quality vinyls than 3M and, the icing on the cake, better warranties and lower overall costs. There’s more than one brand of vinyl and we suggest you find a shop that can help you select the right vinyl as opposed to selecting just a brand. Check the about warp materials page on Custom Car Wraps for more information about the various vinyls and manufacturers.


Your Company and Your Vehicle Wrap!

Design your wrap like a huge ad!

Come up with a creative idea, and keep it simple yet eye catching. The whole point of a vehicle wrap is to catch the viewer’s attention while they are in motion. Regardless of the overall messaging, be sure that your company brand or logo is easily visible against the background imagery. After all, the entire point of a car or truck wrap is to advertise your brand or product. Make sure people know what it is! Don’t place logos between panels or half on a window and a quarter panel, because the different materials will often print irregularly, and your logo will end up looking incorrect.

What we can learn from the big guys

Around the year 2000 I was working for a large internet agency and we got involved with FEDEX, they were creating the first on-line tracking system for international logistics of shipping packages based on bar code readers, revolutionary for those days since it was all EDI or in other words a nightmare. Along with it they changed their brand from Fedaral Express to simply Fedex, it was already a household name to “Fedex it” if you wanted to make sure it got there. New logo and and brand image and it went on anything that moves packages around the world.

What we can learn from this is don’t be afraid to change and get your message across on your vehicle, be it you have just your van or truck or an entire fleet of vehicles to advertise on.  There are no secrets and while you design a wrap for your vehicle or your fleet, keep in mind what you do and how you want to be perceived by your potential customers. If you deliver bread around, say so, illustrate it with a picture of bread and plug in your logo, web site name and phone number. For most of us, the kiss method works the best, people look at your wrap and understand what you do in a second, that’s all you get when you drive by. Use background images for more detailed look of what you do, plumber put a big picture of a drain or a faucet in your background and splash your name in front of it.

Take advantage of that moving billboard!

Most of us will have a van, truck or trailer with a flat surface to advertise on. This can make the design and application of the wrap fairly easy, you can create that awesome background and get your message across quite large with plenty of room to work with. But, if you do not need a van or truck for your business, think about the (fairly) unique vehicles out there on the road that stand out by themselves already and can create a unique messaging opportunity. Mini Coopers, VW Bugs, Smart cars and Hummers are very popular for their shapes: the more unusual the better. Hybrids are wonderful for conveying that your brand is concerned with the environment.

Here is an example of a well executed message from our friends at Loring Studios, a great background and large message, environment anybody?

If you are a local business keep your website and your telephone number visible and big. Beware of having any essential information, including logos and text, wrap around corners and edges. Instead, keep messaging in easily readable areas and be sure to put logos and taglines on all sides of the vehicle.