On a recent business trip, we came across some great wraps on larger vehicles, the tour bus in Manhattan’s Soho district and the Mercedes Sprinter on the streets of San Francisco. These wraps work!
This ad for AST (Advanced Security Technologies) on a windowed van can be easily seen from a distance and it looks classy and interesting from the street. A great combination of good design and creative positioning. Another example from is from the UK, this wrap for a printing company is loud enough to get a lot of attention but understated and elegant enough to convert viewers into customers. This design is stark contrast to the huge-text, in-you-face, explosion-and-fire designs of most commercial wraps on the road. No one has ever been annoyed into becoming a customer.
Good design in vehicle wraps is surprisingly hard to find. A clever, well-designed vehicle wrap is an easy and immediate way to set your ad campaign miles ahead of everything else out there.
All advertising must be either entertaining or informative. Anything else will be immediately forgotten at best, and at worse will hurt your brand. With mobile and outdoor media like vehicle wraps, there’s usually not enough time to inform so you have to entertain. If you can get drivers laughing and pointing, they’ll talk about it for days and become evangelists for your brand as well as new customers. An easy way to be entertaining is to put advertising unexpected places. In this economy, almost everyone is ready to cut a deal. If you have an idea to put an ad in an unusual spot, don’t be afraid to so some digging and find someone who can say yes. You may even end up saving a lot of money. Here are a couple more examples:
Everyone’s seen mobile ads on the side of a bus, but trains are a relatively untapped medium for ad placement. They also offer some interesting creative opportunities that buses so not offer. Imagine the entire army of Verizon’s support engineers as a part of their “we never stop working for you” campaign or a giant shark eating up the track for a zoo promotion. . Here are a few more creative ideas, some of these from Japan.
Window decals or partial wraps are a sensational way of getting your advertising done in a very cost effective way. Considering that they can be used by car owners in car, suv or truck windows, on busses, on trains and on glass building doors and elevators, you can imagine the extensive exposure you can enjoy. Irrespective of what industry you are involved in, you will have to promote and market your shop, your brand and your company.
Vehicle Window wraps and decals can be designed and printed to look like a part of your vehicle wrap or just for the rear window or back windows of your vehicle. The material used for the window decals and wraps is perforated and you can still see out but will hardly notice the perforations from a little distance on the outside.
This is a great example of the power of vehicle wrap advertising. This driving Zoo billboard is one of the most creative and eye catching advertisements you’ll see anywhere, and graces thousands of eyes daily. We’re excited to see what kind of cool designs like these could be hitting the road soon with our help! We’ll have BUS templates soon, stay tuned!
If you do an awesome design like this one, at least be sure you put the full name on the side! Whoops!
Have you seen any cool designs in your area?
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