Good Design is Key!
This ad for AST (Advanced Security Technologies) on a windowed van can be easily seen from a distance and it looks classy and interesting from the street. A great combination of good design and creative positioning. Another example from is from the UK, this wrap for a printing company is loud enough to get a lot of attention but understated and elegant enough to convert viewers into customers. This design is stark contrast to the huge-text, in-you-face, explosion-and-fire designs of most commercial wraps on the road. No one has ever been annoyed into becoming a customer.
Good design in vehicle wraps is surprisingly hard to find. A clever, well-designed vehicle wrap is an easy and immediate way to set your ad campaign miles ahead of everything else out there.
All advertising must be either entertaining or informative. Anything else will be immediately forgotten at best, and at worse will hurt your brand. With mobile and outdoor media like vehicle wraps, there’s usually not enough time to inform so you have to entertain. If you can get drivers laughing and pointing, they’ll talk about it for days and become evangelists for your brand as well as new customers. An easy way to be entertaining is to put advertising unexpected places. In this economy, almost everyone is ready to cut a deal. If you have an idea to put an ad in an unusual spot, don’t be afraid to so some digging and find someone who can say yes. You may even end up saving a lot of money. Here are a couple more examples:
Think outside of cars and buses
Everyone’s seen mobile ads on the side of a bus, but trains are a relatively untapped medium for ad placement. They also offer some interesting creative opportunities that buses so not offer. Imagine the entire army of Verizon’s support engineers as a part of their “we never stop working for you” campaign or a giant shark eating up the track for a zoo promotion. . Here are a few more creative ideas, some of these from Japan.